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As asolar panel installer, keeping in touch with your former customers is a key factor in finding new photovoltaic projects .
Maintaining long-lasting relationships with your clientele not only generates positive recommendations and customer reviews, but also helps you spread the word by word of mouth.
In this article, Revolt.eco, the software for renewable energy professionals, explains why and, above all, how to generate solar panel leads from your existing customers.
Enjoy your reading!
Why can your equipped customers help you get photovoltaic leads?
Referrals and testimonials from satisfied customers are essential for attracting photovoltaic leads, converting them into customers and then building loyalty.
Solar energy companies that nurture their customer relationships generally see a significant increase in sales, and grow faster than others.
The key role of referrals in generating qualified solar leads
According to an Odoxa and TucoEnergies survey, in 2024, 88% of French people think it's difficult to find a trusted solar panel installer.
In this context, recommendations from customers satisfied with their photovoltaic installation have a major impact on solar lead generation.
Consumers and business customers tend to trust peer feedback more than corporate marketing pitches.
When they share their positive customer reviews via word-of-mouth, online review sites or social networks, your satisfied customers become your ambassadors.
They provide tangible proof of the quality of your products and services. As a result, your reputation is enhanced and you attract leads naturally.
The importance of testimonials in turning solar prospects into customers
Testimonials from satisfied solar customers are also essential for converting your prospects into customers more quickly and making more sales.
The importance of positive feedback in the solar sales process is easy to explain:
Many potential customers are afraid of making the wrong decision regarding their photovoltaic project.
And with good reason: the purchase of solar panels represents a significant investment, especially as customers cannot test solar technology before signing their quotation.
In these circumstances, validating the experience of your former customers reassures your prospects and helps them make their purchasing decision.
It replaces the product trial and invites your potential customers to project themselves into the use of their future solar system and to grasp its benefits.
Strategies for maintaining long-term customer relationships and turning your customers into ambassadors
Because of the visibility of solar installations, your former customers are likely to be approached by neighbors or passers-by with feedback.
Your equipped customers can also share their testimonials on online rating sites, on social networks or via customer case studies distributed by you.
To win solar customers, you need to nurture your customer relationships and build customer loyalty. There are several strategies you can use to achieve this goal:
Create customer case studies to generate solar leads
Producing customer case studies is a smart way to keep in touch with your customers. It's a good excuse to recontact former customers and interact with them.
Photovoltaic case studies are also an excellent way ofobtaining quality customer testimonials. The aim of this type of marketing content is to detail the success of residential or commercial solar installations you've carried out.
Our case studies illustrate the economic and environmental benefits of the photovoltaic projects you have carried out. Better still, they show, in a human way, the positive impact of solar technology on users' daily lives.
By giving your customers a voice, case studies reinforce your credibility, reassure your prospects and help them imagine working with you. As a result, case studies are powerful marketing tools that helpaccelerate the purchasing process andwin photovoltaic customers more easily.
Create a newsletter to keep in touch with your solar customers
Email is an effective way of keeping in touch with former customers and building loyalty. This communication channel allows you to reach your target audience in a space they consult frequently, without relying on algorithms.
To stay top of mind with your customers and reinforce their commitment to your company, set up a regular newsletter. You'll be able to share blog articles about renewable energies, promotions and customer testimonials that your readers will be able to appropriate and relay.
Building a community on social networks
Social networks are ideal for creating a lasting bond with your customers. You can use these platforms to build a community and generate engagement.
On Facebook, Instagram or LinkedIn, you can not only share information, but also interact with your followers and establish a close relationship.
Implementing a content strategy for photovoltaic customers
Regularly sharing informative, relevant and original content about green energy is a good way to keep your customers interested.
To implement a solar content strategy, you need to identify the topics that interest your customers and the communication channels on which they are present.
For example, you can set up a blog on your website, a YouTube channel, a Facebook account or a newsletter, and spread the word about the benefits and technological advances of solar energy.
Personalize your communications with your solar customers
On social networks, by email, by post and even by telephone, consumers and professionals alike are inundated with requests.
To reach your customers and stand out from competing solar panel companies, you need to personalize your communications.
Include your recipients' names in your emails, letters, text messages and private messages on social networks. And, if possible, add personal details.
To strengthen customer relations, you can also wish your customers happy birthdays, send them post-installation follow-up e-mails and invite them to events.
All this attention will show your customers that you value them, and make them want to recommend you, or even work with you again.
Using a customer relationship management (CRM) tool for solar panel installers
Customer relationship management (CRM) software is essential for organizing your relationships with your customers.
A CRM for solar installers helps you to :
- Segment your target audiences to send them personalized messages;
- Plan your communication campaigns;
- Automatically personalize your messages ;
- Keep track of your exchanges with your customers;
- Analyze the results of your marketing actions.
Set up a customer ambassador program
Your satisfied customers are your best salespeople. But beware, they don't always have the reflex to talk about you.
To ensure that your customers leave a review on the Internet or recommend you to new photovoltaic customers, you need to encourage them to do so.
To turn your former customers into brand ambassadors, ask them to leave you a customer review as soon as their solar installation is complete.
To collect even more testimonials, offer your customers incentives. For example: a discount, a gift or a special offer in exchange for a sincere comment on Google or their participation in a customer case study.
Offer additional services to build loyalty among your solar customers
Offering additional services to your customers, such as maintenance contracts or photovoltaic installation insurance, extends the customer relationship in the solar sector.
These services add value to your initial offer. They increase your customers' satisfaction, help build loyalty and encourage them to recommend you.
Offering quality solar panel installation services
Providing a quality photovoltaic panel installation service is the key to having satisfied customers and therefore getting referrals.
Solutions such as Revolt help you to offer your customers a smooth, pleasant customer journey and boost their satisfaction.
With Revolt, the all-in-one platform for photovoltaic panel installers, you can :
- Send your customers complete and attractive solar panel quotes very quickly;
- Help your customers plan ahead with an accurate solar panel simulator ;
- Communicate easily with your customers via their dedicated personal space;
- Reassure your customers by sharing the status of work in progress;
- Offer a quality service by coordinating your teams with ease.
Find out how HVAC company LM Energies expanded its solar panel installation business with Revolt.
How to generate solar panel leads from your former customers? What you need to know.
Keeping in touch with your former customers is an effective lever for generating qualified solar panel leads and finding photovoltaic customers.
By creating trust, testimonials and recommendations from your existing customers not only help attract solar prospects, but also convert them into customers.
Different communication and customer relationship management strategies can help you make the most of word-of-mouth to get renewable energy leads.
However, the key to turning your former customers into ambassadors is to offer them a quality solar installation service.
Revolt.eco helps you offer your customers better and faster service. Click here to discover our software for photovoltaic panel installers.
